Are you struggling to attract new customers via digital channels? Not sure how to enhance your cell phone repair business's online presence? Or unable to outdo your competitors online?
Don't worry. After reading this blog, you will be able to amplify your cell phone repair shop's online presence and generate more business every day.
As of October 2020, 59% of the global population (4.66 billion people) use the internet. This means that having a digital presence will help you widen your customer base and increase sales.
The cell phone repair industry generates over $4 billion in revenues each year in the United States alone, meaning there are ample opportunities if you market your shop efficiently.
10 Ways to build an online presence for your cell phone repair business
We will discuss the ten best tried-and-tested ways to amplify your cell phone repair business online presence. The best part? They are easy to do.
Create a Captivating Website
The first step to building your online presence is creating a website. It enables your potential customers to know about your services and even book an appointment.
You can use your website to showcase your past work and promote your business. However, make sure that your website is compelling enough to make people book appointments.
For instance, here is the website of Injured Gadgets, where we have highlighted our product categories and services that we are providing to a customer with a holistic view of their business.
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As you scroll down the website, you will find recently added products with the add-to-cart option.
Now to amplify your online presence via your website, make sure to promote it everywhere, including your business cards and invoices.
Optimize Your Website for Search Engines
The next step is optimizing your website for search engines so potential customers can find you easily.
Begin with keyword research
Look for keywords that your prospects might use to find your business in search engines. It would include the phrases:
- Repair services.
- Mobile repair.
- Digital cell phone repair business.
- Brand + repair.
- Brand + repair business.
You can use tools like Ubersuggest and SEMrush to find the most relevant keywords for your business.
Focus on On-Page SEO
On-page SEO refers to optimizing your website's various elements to increase top-ranking opportunities. Make sure your website:
- Is mobile-friendly.
- Loads as quickly as possible.
- Is easy to navigate.
- Has all the necessary contact details (email, phone number, and address).
- Has optimized URLs.
- Alt-text in each image.
Title Tags and Meta Description
Write unique titles and meta descriptions for each of your web pages. Ensure they include your primary keywords and don't exceed the ideal character limit (50-60 characters for titles and 155-160 for meta descriptions).
Optimize Your Google My Business Listing
After claiming and verifying the Google My Business Listing of your business, do optimize your google my business ranking by completing business information, selecting appropriate categories, displaying pic, adding proper Name, Address, and Profile across the web, adding business description, uploading high-resolution images, and ask your customers to share reviews for your product or your services.
Get High-Quality Backlinks
Backlinks send search engines a signal that your website could be trusted and is credible. The more backlinks you have, the higher you will rank on search engines.
However, make sure that the links come from high-authority websites. You can check the authority of any website using Moz Domain Analysis. Anything above 50 is good to go.
You can acquire backlinks by:
- Publishing skyscraper content.
- Becoming a source for HARO (Help a Reporter Out).
- Creating ultimate guides.
- Contacting top websites and bloggers in your niche.
Leverage Content Marketing
Content marketing is all about creating, publishing, and promoting content across various channels. As a cell phone repair owner, you can create content on topics like how to increase your smartphone's life, ways to enhance battery life, etc.
Also, follow the 80/20 rule. 80% of content should be educational, while 20% could be promotional.
To find the best topics for your content:
- Use Google Auto Suggest.
- Visit Google and type your primary keyword (e.g., how to repair a phone).
- Check all the suggested topics (those are probably the most searched terms).
Also, check the "people also ask" section to get more ideas. You can also use tools like Buzzsumo or Ubersuggest for content ideas.
Get Proactive on Social Media
With around 3.78 billion people using social media, it is one of the best places to improve your cell phone repair business online presence.
Create a business account on major social media platforms, like Facebook, Instagram, and Twitter.
Post updates related to your business, like new services, offers, new products, and more. Keep your followers updated with everything that might bring you, new customers. Also, share your blogs, tips, and tricks to increase trust and build credibility.
Build Relationships, Not Just Followers
Having 100 followers who frequently engage with your social posts is a lot better than having 5,000 followers who swipe past your content.
This is one of the reasons why it is essential to build relationships with your audience. To do so, engage with your followers, respond to their comments, and thank them for the mentions (if any).
Encourage your in-store customers to give you a shout-out on social media, and repost their content. That way, you will be able to build relationships with them while widening your online reach.
Create an Email List
Leverage content marketing to build an email list. Add a "subscribe" button on your blog. You can also ask for emails from your customers (do let them know that you will add them to your email list).
Here are some more ways to create an email list for your cell phone repair startup:
- Allow customers to create an account on your site.
- Create opt-in pop-ups that incentivize new visitors for their email addresses.
- Offer gated content that requires users to give their email addresses to access it.
- Promote email as your primary communication channel for customer service.
Personalize Your Emails
Now that you have created an email list start promoting your services and communicating with your subscribers.
Make sure to segment your email list based on interests and browsing behavior. Use every information you have about your customers to segment your email list.
For instance, you can create two lists: one for Android and another for iPhone users. Now for Android, divide the plans based on brand.
So, now you can send the Samsung owner emails related to your offerings that are exclusive to Samsung. You can also test different types of emails to understand what resonates best with your audience.
Create Exclusive Offers
Did you know 65% of people avoid fixing a problem with their phone because it is too expensive?
Creating exclusive offers that can help those people while enhancing your online presence for the cell phone repair business.
These offers could be a discount, free accessories (e.g., tempered glass), or an extended warranty. Make sure to promote your offers across channels, including social media, email, and your website.
Offer More than Just Cell Phone Repair Services
To stay ahead of the competition and stand out from the crowd, you need to offer more than just cell phone repair services. This will not only help you generate additional revenues but also provide more content for promoting your business.
For instance, you can also sell accessories, mobile repair parts to other businesses, innovative home products, insurance & warranty plans, and buyback programs.
This will also allow you to target more keywords, thereby increasing your chances of ranking on the top of search engines for various keywords. It will also help increase brand awareness, drive loyalty, and generate higher revenue.
Wrap Up
People, these days, use the internet to search for almost everything. Building an online presence can help you reach your potential customers, build brand awareness, and increase revenue. Use the ten strategies mentioned above to boost your cell phone repair business online presence.
Happy Marketing!