Marketing is a crucial part of establishing and running a successful business. However, promoting your cell phone repair shop can be tricky. People will come to you only when their phone is not working properly. So, how do you reach them when their phone is not working?Fortunately, there's a solution-oriented approach. You can boost your brand awareness via marketing, so every time someone has an issue with their phone, your cell phone repair shop comes to their mind. In this article, we will discuss six smart ways to market your cell phone repair shop. Let’s get started!
1. Implement Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing your website, so it ranks higher on the Google search results page. However, you can also optimize your business for higher rankings even if you don’t have a website known as local SEO.Here's how you can optimize your cell phone repair website for SEO:
Use relevant keywords throughout your website. You can find top keywords that your customers use via tools like Ubersuggest and Google Ads Keyword Tool.
Post fresh content on your website regularly. You can even consider updating your existing web pages.
Ensure your website is easy to navigate and use. People leave websites that are complex to use, leading to an increase in bounce rate.
Make your website mobile-friendly. Google uses mobile-friendly as a ranking factor. Moreover, mobile devices generated 54.8% of global website traffic in the first quarter of 2021.
Add your business location, map, and working hours to attract local audiences.
Add customer reviews and rich snippets to your website.
If you don’t have a website, implement these local SEO tactics (these strategies work even if you have a website):
Create a Google My Business profile. Make sure it has accurate business details (including location, opening hours, and phone number).
Encourage happy and satisfied customers to leave a review on Google and third-party review websites like Yelp.
Get your business listed in local directories like Yellow Pages.
Participate in the local community. For instance, you can partner with a non-profit organization, sponsor an event, or appear in local media as an authoritative cell phone repair startup.
2. Use Social Media
There were over 223 million social media users in 2020 in the US alone. The number is expected to increase to 243 million by 2025. Social media allows smartphone repair business owners to build an emotional connection with their target audience. It also lets you showcase your expertise and share your offerings.Here are some ways to market your cell phone repair shop on social media:
Create a business account on leading social networks, including Facebook, Instagram, and Twitter.
Share value-adding content, such as a quick fix to solve minor phone problems or how to improve battery life.
Encourage your customers to share their experiences with you on social media. You can even offer them a discount if they check in to your store on Facebook or share reviews.
Join and engage with different groups related to cell phone repair on Facebook and Twitter.
3. Create an Email Marketing Strategy
Email Marketing works as a cost-effective digital marketing strategy. When done right, every $1 spent on email marketing could generate $38.You can collect email addresses when you repair someone’s phone and via your website. However, when collecting email addresses, make sure to ask for the phone’s brand and model so you can better personalize your emails. Then, follow these actionable email strategies to increase sales in your mobile phone repair shop:
Share exclusive offers and discounts on your services. You can even cap the discount for a specific amount. For instance, when a customer spends $100 on your store, they get 5% OFF. When they spend $300, they get 10% OFF.
Share value-adding content, such as a quick fix to solve minor phone problems or how to improve battery life.
Let customers know about the latest accessory in your store. However, ensure that your email is relevant to them. For example, sending iPhone accessories updates to an Android user doesn’t make a good experience and won’t lead to sales.
Use persuasive words to compel users into taking action. The top five persuasive words are: you, free, instantly, because, and new.
4. Leverage Content Marketing
As mentioned above, Google loves fresh content. You need to publish informative, educational, and relevant content frequently. This is probably the most time-consuming yet effective way of promoting a digital cell phone repair business. Here’s how to get the most out of content marketing:
Follow the 80/20 rule. 80% of the content should be educational, while 20% can be promotional.
Include relevant keywords in your content to increase the chances of rankings for appropriate search phrases.
Make sure your content is scannable. You can make it scannable by adding numbered/bulleted lists and visuals.
Create a content calendar to stay consistent and give your target audience a reason to visit your site regularly.
5. Offer Pickup/Delivery
This is probably one of the most underrated marketing strategies to promote your mobile repair business. Even though people want to get their phones repaired, they have limited time and bandwidth. Thus, it helps to meet them where they prefer. Depending on your business size, you can offer a free pickup and delivery up to a certain distance from your cell phone repair shop. This will help you to boost word-of-mouth marketing, thereby increasing footfalls in your store.
6. Offer Extended Warranty
Make yourself stand out from the crowd by offering an extended warranty on your services and accessories. For instance, Injured Gadgets provides a limited lifetime warranty on all its products. So, when you buy accessories from Injured Gadgets, you can offer an extended warranty to your customers. This will help build trust with customers, thereby increasing the chances of conversions. Plus, it will increase word-of-mouth marketing. You can even charge a premium since you’re offering them an extended warranty on your products and services.
Wrap Up
Marketing your cell phone repair business online isn’t difficult, provided you follow the right strategies. Start with optimizing your website for search engines, creating social media accounts, and leveraging content marketing. Injured Gadgets is the leading cell phone repair parts and accessories supplier in the US. Apart from a limited lifetime warranty, you will get same-day shipping so you can offer the best possible service to your customers.
Search engine optimization (SEO) is the process of optimizing your website, so it ranks higher on the Google search results page. However, you can also optimize your business for higher rankings even if you don’t have a website known as local SEO.
Here's how you can optimize your cell phone repair website for SEO:
There were over 223 million social media users in 2020 in the US alone. The number is expected to increase to 243 million by 2025.
Social media allows smartphone repair business owners to build an emotional connection with their target audience. It also lets you showcase your expertise and share your offerings.
Here are some ways to market your cell phone repair shop on social media:
Email Marketing works as a cost-effective digital marketing strategy. When done right, every $1 spent on email marketing could generate $38.
You can collect email addresses when you repair someone’s phone and via your website. However, when collecting email addresses, make sure to ask for the phone’s brand and model so you can better personalize your emails.
Then, follow these actionable email strategies to increase sales in your mobile phone repair shop:
As mentioned above, Google loves fresh content. You need to publish informative, educational, and relevant content frequently. This is probably the most time-consuming yet effective way of promoting a digital cell phone repair business.
Here’s how to get the most out of content marketing:
This is probably one of the most underrated marketing strategies to promote your mobile repair business. Even though people want to get their phones repaired, they have limited time and bandwidth. Thus, it helps to meet them where they prefer.
Depending on your business size, you can offer a free pickup and delivery up to a certain distance from your cell phone repair shop. This will help you to boost word-of-mouth marketing, thereby increasing footfalls in your store.
Make yourself stand out from the crowd by offering an extended warranty on your services and accessories. For instance, Injured Gadgets provides a limited lifetime warranty on all its products. So, when you buy accessories from Injured Gadgets, you can offer an extended warranty to your customers.
This will help build trust with customers, thereby increasing the chances of conversions. Plus, it will increase word-of-mouth marketing. You can even charge a premium since you’re offering them an extended warranty on your products and services.